Facebook Advertising Terminology… explained
What’s CPC? When do impressions count? I’ve had lots of interest from people looking for more information on Facebook advertising. One of the biggest stumbling blocks is that of Facebook advertising...
View Article4 Benefits of Social Media Training
“Do what you do best and we’ll take care of the rest.” Lynne Lepage uses this tagline when promoting her business, Shoebox Services. This is a great tagline that more people should be putting into...
View ArticleBuilding a Following – A Step-by-Step Guide
Twitter is a fantastic marketing medium to reach a younger clientele from within a broad geographic location. Designed for short and concise messages, Twitter now has over 500 million users who send...
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Social Media Strategy & Scheduling
This morning I was providing training to the business manager of a local chiropractor. Through our conversation I learned that it was difficult for her to make time during her day to create and post...
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Two is better than one
A few weeks ago I was contacted by an individual who understood the importance of social media and wanted to improve their LinkedIn professional profile for their impending job search. The individual,...
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New Easy-to-Use Facebook Privacy Settings
A few days ago Facebook released new easy-to-use (and find!) privacy settings. While the privacy settings have not changed significantly for users, the settings are categorized into three simple...
View ArticleImproving Your Facebook Page’s SEO
Search engine optimization (SEO) has been an online buzzword since the introduction of the Internet. Simply put SEO is the overall visibility of a website through search on the Internet. Does your...
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10 Commandments of Facebook
With the New Year upon us, it’s time to focus on your Facebook Page. Consider using these 10 tips to improve your Facebook Page. By Jennifer Baker
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What the heck is an Endorsement? and why should I care?
Launched in late 2012, LinkedIn Endorsements are a way in which for your connections to validate your skills and expertise. Think of it as a thumbs-up from your LinkedIn first-degree connections. The...
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Allowing Connections to Connect
Established in 2003, LinkedIn is a professional networking social media site designed to establish and maintain business-related relationships. Last night I was teaching a course at St. Lawrence...
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